Live CE

Principles of Persuasion

Learn how to set the stage to decrease no shows, get more people to refer, to pay today and increase case acceptance!

The Six Universal Principles of Persuasion that have been scientifically proven to make you most effective and your practice most successful.

  • Reciprocity
  • Commitment & Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity
How Dr. Phelps CMCT, Cialdini Method Certified Trainer has used these principles in his practices to:
  • Increase referrals
  • Decrease no shows
  • Increase case acceptance
 

Christopher Phelps, DMD, CMCT works with professionals across the country in identifying their marketing hurdles and showing them how to succeed and grow in an otherwise though, competitive economy. An entrepreneur and Amazon bestselling author, Chris is also a general dentist practicing in Charlotte NC. In his first seven years of practice Chris grew his practice revenue by a factor of 10X: growing from one practice location to four. After selling two of those offices for profit, Chris focused on maximizing the capacity of his remaining two practices and enjoyed two consecutive years of $1,000,000 revenue growth in each of the two practices, effectively collecting with two offices what he had collected when he owned four. 

In this workshop you will learn: 

The Six Universal Principals of Persuasion that have been scientifically proven to make you most effective and your practice most successful.

  • Recipocity
  • Commitment & Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity
How Dr. Phelps CMCT, Cialdini Method Certified Trainer has used these principles in his practice to: 
  • Increase referrals 
  • Decrease no shows
  • Increase case acceptance 
  • And much more!
Ergonomics, Infection Control, and How to Take the NO Out of Fluoride

Love is a Battlefield: The Ergonomic Woes of Dentistry
Ergonomics plays a key role in clinician safety inside and outside of the operatory. Love is a Battlefield will review common workplace injuries associated with the dental hygiene environment and what clinicians can do to increase career longevity through movement. 

Are You A Prevention Strategist? Preventing Spread of Infection that is…
Clinicians go through their day-to-day routine on auto-pilot sometimes, but when it comes to Infection Control, we must be more  active in each step. Not only does staying up-to-date keep our treatment rooms and instruments properly sanitized and sterilized, but also safe for ourselves and our patients.

How to take the NO out of Fluoride Varnish Recommendations
Knowing all about the science and technology of a fluoride varnish helps you connect the dots as a practitioner, but it rarely helps you explain the benefits to the patient in a way that helps them accept the recommendation you
are making for their oral health. Together we will take the dental terminology and turn it into phrases that help patients connect the dots about the benefits a varnish can give them, especially in a day and age when people are more resistant than ever to “upselling,” or hearing things online that make them question fluoride and its benefits vs. risks.

 

  • Learning Objectives:
    • Review the dental hygiene environment including risks and common injuries
    • Recognize techniques to prevent injury inside and outside the operatory
    • Introduce technology to enhance ergonomic safety and career longevity such as seating, magnification, instruments,
    dental hygiene handpiece, and work pace.
    • Discover new-to-market devices that assist is enhancing clinician comfort and safety

Learning Objectives:
• Recognize the importance of treatment room and equipment sanitization based on OSHA and CDC recommendations
• Gain confidence in instrument and handpiece reprocessing procedures
• Refresh on proper hand hygiene and gloving
• Review EPA guidelines and upcoming changes for 2020
• Learn about going green in the dental environment

Learning Objectives:
• The four reasons patients say “no”
• Introduction of value
• Empowerment vs. education and features vs. benefits
• Risk assessment discussion
• Overcoming communication challenges and working through patient resistance
• How to handle objections and other specific skills to overcome obstacles