Principles of Persuasion
Learn how to set the stage to decrease no shows, get more people to refer, to pay today and increase case acceptance!
The Six Universal Principles of Persuasion that have been scientifically proven to make you most effective and your practice most successful.
- Commitment & Consistency
- Social Proof
- Increase referrals
- Decrease no shows
- Increase case acceptance
Ergonomics, Infection Control, and How to Take the NO Out of Fluoride
Love is a Battlefield: The Ergonomic Woes of Dentistry
Ergonomics plays a key role in clinician safety inside and outside of the operatory. Love is a Battlefield will review common workplace injuries associated with the dental hygiene environment and what clinicians can do to increase career longevity through movement.
Are You A Prevention Strategist? Preventing Spread of Infection that is…
Clinicians go through their day-to-day routine on auto-pilot sometimes, but when it comes to Infection Control, we must be more active in each step. Not only does staying up-to-date keep our treatment rooms and instruments properly sanitized and sterilized, but also safe for ourselves and our patients.
How to take the NO out of Fluoride Varnish Recommendations
Knowing all about the science and technology of a fluoride varnish helps you connect the dots as a practitioner, but it rarely helps you explain the benefits to the patient in a way that helps them accept the recommendation you
are making for their oral health. Together we will take the dental terminology and turn it into phrases that help patients connect the dots about the benefits a varnish can give them, especially in a day and age when people are more resistant than ever to “upselling,” or hearing things online that make them question fluoride and its benefits vs. risks.